AI isn't a writing tool.
It's a building tool.

I help small business owners automate their operations using AI. No code required. No engineering degree needed. Just plain English and the right approach.

Tom Parmentier

I'm not a developer. I'm a business owner who figured this out.

I spent 12 years at Express Homebuyers, one of the top real estate investment companies in the DC metro. Started as a homebuying specialist in 2006, worked my way up through acquisitions, sales, and operations, eventually becoming COO. Along the way, I helped the company land on the Inc. 5000 list and managed a $3M+ marketing budget.

In 2018, I co-founded MaxHousePrice, a pre-list renovation company serving VA, MD, and DC. We help homeowners renovate before selling, with no upfront costs. I've built the entire operation from scratch: remote teams, project management systems, marketing strategy, and now AI-powered automation.

I discovered what AI can actually do for a business like mine. Not just writing emails, but building systems, organizing chaos, automating the work that used to eat my week. Now I'm showing others how to do the same.

The Short Version

  • Sales & marketing background · Speaks business, not code
  • 12 years at Express Homebuyers · Specialist to COO
  • CEO & Co-Founder, MaxHousePrice · Since 2018, still in it
  • Never touched code · If I can do this, you can too

Home base: coastal NC. Faith first. Golf, surf, kayak fish, and garden when the work's done.

Consulting Packages

Tiered services from quick wins to full transformation

$500

Quick Win

Single automation build + training video
  • 1-2 hour build session
  • Screen recording as training
  • 15-min walkthrough call
Time: 2-3 hours
$1,500

Do It With You

3-session training program
  • Session 1: Cowork basics
  • Session 2: Build your use case
  • Session 3: Advanced + Q&A
Time: 4-5 hours
$2,500

Do It For You

Full implementation + training
  • I build your system (2-4 hrs)
  • Recorded build as training
  • 30 days email support
Time: 5-6 hours
$5,000+

Operations Overhaul

Full business transformation
  • Discovery + system design
  • Build 5+ core automations
  • 60 days support + check-in
Time: 15-20 hours

How I Think About This

"If you automate chaos, you just get faster chaos."

Before we touch any AI tools, we need to understand how your business actually works. Organize your thinking first, then automate.

"AI doesn't replace your thinking. It amplifies it."

The goal isn't to remove yourself from your business. It's to free up your time for the work that actually matters.

"You failed at automation because you were trying to build software."

Tools like Make.com and Zapier require engineering thinking. AI lets you just describe what you want in plain English.

"Most people downloaded ChatGPT. I kept going."

Everyone has access to the same tools. The difference is learning how to actually use them for real business problems.

Let's Talk

Curious about what AI could do for your business? Reach out.